Fitbit and the NBA's Minnesota Timberwolves have signed a deal to make the wearable maker just the seventh jersey ***** sponsor in the NBA, as the league experiments with a brand new advertising opportunity. It's the first time a wearable company has paired with an NBA team, giving the association its first official experience with fitness tracking.*
New jerseys with the Fitbit *****es will debut later this year during two exhibition games against the reigning champion Golden State Warriors in October at the 2017 NBA Global Games in China.* Read more...