Nielsen to
measure digital ads in
partnership with Tencent
(Reuters) -
Nielsen NV an**unced on Wednesday that it is partnering
with Tencent Holdings Ltd to
measure its
digital audience in a move that could direct more ad dollars from companies in the United States to China's biggest social network.
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05-28-2015, 06:23 AM
Nielsen to measure digital ads in partnership with Tencent
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