Nielsen to measure digital ads in partnership with Tencent
 

Nielsen to measure digital ads in partnership with Tencent
(Reuters) - Nielsen NV an**unced on Wednesday that it is partnering with Tencent Holdings Ltd to measure its digital audience in a move that could direct more ad dollars from companies in the United States to China's biggest social network.http://i2.wp.com/reuters.us.feedspor...f?resize=1%2C1
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