Super
Bowl commercial recut to
include Martin Luther King Jr's real thoughts on ads
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On Sunday night, car manufacture Dodge sparked a might backlash on social media for a tone-deaf
Super Bowl ad that used excerpts of a speech by Civil Rights icon
Martin Luther King, Jr. By Monday morning, someone
recut the ad, wielding King's words against the car-making giant.
SEE ALSO:
Dodge gets slammed for using a Martin Luther King Jr. speech in their Super Bowl ad
Dodge's ad used excerpts of King's famous "Drum Major Instinct"
speech, given just two months before his assassination,
and it backfired. Badly.*
But one savvy internet user realized that the speech
also had some coarse words from
King for advertisers and so, to make perhaps the most firm point possible how off-the-mark the ad was,
recut the original version of the Dodge using
those excerpts, like the one below.
Read more...
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Dodgers,
Martin Luther King Jr,
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