Pepsi
autopsy: How the
brand got its
commercial so
massively wrong
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The protesters in Pepsi's disaster of a
commercial might **t have had a message, but critics certainly do:
Worst. Ad. Ever.*
The **w-scuttled spot inspired a monumental flood of derision from all corners of the web on Tuesday. Activists, celebrities and Americans of every political leaning united in roasting Kendall Jenner's tone-deaf answer to centuries-old racial tensions. *
Many saw the
commercial as the epitome of Madison Avenue's worsening habit of leeching onto serious social causes with empty corporate posturing. Don't expect that to end with The Pepsi-Jenner Disaster.
"It's a huge cultural shift," said Max Lenderman, founder and CEO of the ad agency School, which specializes in social good-themed marketing. "There is this inherent power to it."
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More about
Business,
Advertising,
Social Good,
Kendall Jenner, and
Pepsi
