Even
newspapers ads
aren't declining as
fast as
desktop ads
The next two years will **t be kind to the **w rapidly
declining desktop ad industry, according to a new report from a leading prog**sticator.*
Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their
desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.
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While **t much healthier in the long term, beleaguered
newspapers and magazines are expected to fare better in the next two years, losing only $9.6 billion and $4.4 billion respectively compared to desktop's projected $10.7 billion loss.*
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Business,
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