Delta
launches Snapchat account with a Los
Angeles scavenger hunt
Delta Air Lines is landing its latest promotion on Snapchat, marking its debut on the popular mobile storytelling app. **
To kick off its effort, the airline is hosting a five-week-long
scavenger hunt in Los
Angeles via the app, where participants can win prizes including free flights, concert tickets and invites to the 2017 Grammys. The promotion is called
Delta DreamHunt.*
"Snapchat has a vibrant community of users that are sharing memories, sharing their passions. It's right time, right place, right message. That's what has made the platform so powerful," Ranjan Goswami, vice president of sales for West Coast region at Delta, told
Mashable. *
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