Weather
Channel turns to
augmented reality for
2016 hurricane season coverage
This
hurricane season, the
Weather Channel intends to virtually flood its studio in order to encourage people in harms' way to evacuate from an approaching hurricane. The product, k**wn as "SurgeFX," is the latest development in the network's push into the use of
augmented reality to show, rather than simply tell, viewers about dangerous weather. *
SEE ALSO:
Storm chaser records insanely close-range video of powerful Kansas tornado
Last year, the
Weather Channel first unveiled its
augmented reality capabilities, including a startlingly realistic tornado simulation in the studio.
For the
2016 hurricane season, the network is adding a data dimension to its
augmented reality features. Instead of just simulating
Weather phe**mena, the products will incorporate real-time data through dazzling graphics, the product design team told
Mashable.*
Read more...
More about
Storm Surge,
Hurricane Season,
Hurricane,
Weather Channel, and
Cable Tv