Weather Channel turns to augmented reality for 2016 hurricane season coverage

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Weather Channel turns to augmented reality for 2016 hurricane season coverage

Weather Channel turns to augmented reality for 2016 hurricane season coverage




This hurricane season, the Weather Channel intends to virtually flood its studio in order to encourage people in harms' way to evacuate from an approaching hurricane. The product, k**wn as "SurgeFX," is the latest development in the network's push into the use of augmented reality to show, rather than simply tell, viewers about dangerous weather. *

SEE ALSO: Storm chaser records insanely close-range video of powerful Kansas tornado


Last year, the Weather Channel first unveiled its augmented reality capabilities, including a startlingly realistic tornado simulation in the studio.


For the 2016 hurricane season, the network is adding a data dimension to its augmented reality features. Instead of just simulating Weather phe**mena, the products will incorporate real-time data through dazzling graphics, the product design team told Mashable.* Read more...


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