You
can't use
food stamps online. This organic grocery startup wants to
change that.
Online
organic grocery startup Thrive Market has faced plenty of hurdles familiar to any business trying to break into the difficult online shopping space: low profit margins, tricky distribution, cautious investors.
But its latest challenge is one that may be foreign to pricier industry peers: How to persuade the*bureaucracy-bound providers of government
food stamps to undertake the expensive and logistically difficult process of allowing these credits to be used online.
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The company, best described as an Internet-only cross between Whole Foods, Toms Shoes and Costco, recently launched a petition to that effect aimed at the U.S. Department of Agriculture with backing from brands like Clif Bar, affordable
food **nprofits and celebrities like*Matthew McConaughey and Russell Simmons.
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More about
Thrive Market,
Business, and
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