Rovio
wants you to
play 'Angry Birds' during 'Angry Birds' movie — sort of
The Angry Birds are ready for their Hollywood moment
— and all the trappings that come with it.
As part of the lead-up to the
Angry Birds Movie, the birds are getting a brand new mobile game,
Angry Birds Action! Through scannable codes, players are encouraged to unlock more of the game by getting some of its tie-in merch
— or even scanning the
movie itself.
SEE ALSO:
Jason Sudeikis lets out his inner rage in ‘Angry Birds’ trailer
Before you start crying foul (or, fowl, in this case), k**w that moviegoers only need to unlock their phones
during the closing credits to scan the compatible code
— which is an invisible, digital watermark embedded in the movie. Doing so unlocks a new area of the game and an unaired clip of the movie.*
Read more...
More about
Rovio,
Apps And Software,
Entertainment,
Angry Birds, and
Gaming
