Apple debuted a brand new
Apple Music ad
During the
Emmys tonight. The ad features actresses Taraji P. Henson and Kerry Washington hanging out and enjoying
Apple Music with singer Mary J. Blige. The ad has a focus on
Apple Music's playlists.
Playlists, the new mixtapes.
Go ahead ladies!
@maryjblige @kerrywashington @TherealTaraji
http://t.co/cctGZAhwuP
https://t.co/VTnkmeEr4E
— Apple Music (@AppleMusic) September 21, 2015
The ad, which was directed by
Selma director Ava Duvernay, features Washington, Blige and Henson hanging out at a home and remembering mixtapes before Blige interrupts them to tell them about
Apple Music playlists, which she compares to mixtapes. Washington goes a step further and says that Apple's curated
Playlists are like having a boyfriend creating you a mixtape. The rest of the ad features the three having fun listening to the curated
Playlists before revealing the subscription cost of joining
Apple Music.
In early August,
Apple launched a
worldwide advertising campaign featuring billboards and posters. Shortly after that, they debuted three
artist-focused ads highlighting the
Apple Music's ability to introduce people to new artists and music. Additionally,
Apple released a
two-part ad featuring The Weeknd
During the MTV VMAs.
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