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06-13-2014, 06:01 AM
Why Music Is an Effective Millennial Marketing Tool
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEzL2ZhL21haW4uOGU1ZDIuanBnCnAJdGh1bW IJNTc1eDMyMyMKZQlqcGc/d8e92ecd/b50/main.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Music+Is+an+Effective+Millennial+Marketin g+Tool&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F12%2Fm usic-millennial-marketing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F12%2Fmusic-millennial-marketing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Today, millennials make up 25% of the U.S. population (that’s 77 million people), and their eco**mic spending power is $1.3 trillion dollars, according to PTTOW (http://pttow.com/). In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeco**mic conditions and new cultural **rms. In the past decade, one of the most helpful tools used to address the **nlinear path to connecting with this demographic has been music.
See also: 11 Tips and Tricks for Spotify Power Users (http://mashable.com/2013/05/13/spotify-tips/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Music is powerful because it is content (http://mashable.com/2014/04/09/millennials-user-generated-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and it stimulates social interaction and drives loyalty. Disruptive streaming tech**logies and the onset of multi-screen user (http://mashable.com/2013/10/11/millennials-online-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories. Read more... (http://mashable.com/2014/06/12/music-millennial-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Millenials (http://mashable.com/category/millenials/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Android Music App (http://mashable.com/category/android-music-app/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Festivals (http://mashable.com/category/festivals/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/oQjo1JQ5EXw
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA2LzEzL2ZhL21haW4uOGU1ZDIuanBnCnAJdGh1bW IJNTc1eDMyMyMKZQlqcGc/d8e92ecd/b50/main.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=Why+Music+Is+an+Effective+Millennial+Marketin g+Tool&src=http%3A%2F%2Fmashable.com%2F2014%2F06%2F12%2Fm usic-millennial-marketing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F06 %2F12%2Fmusic-millennial-marketing%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
Today, millennials make up 25% of the U.S. population (that’s 77 million people), and their eco**mic spending power is $1.3 trillion dollars, according to PTTOW (http://pttow.com/). In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeco**mic conditions and new cultural **rms. In the past decade, one of the most helpful tools used to address the **nlinear path to connecting with this demographic has been music.
See also: 11 Tips and Tricks for Spotify Power Users (http://mashable.com/2013/05/13/spotify-tips/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
Music is powerful because it is content (http://mashable.com/2014/04/09/millennials-user-generated-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and it stimulates social interaction and drives loyalty. Disruptive streaming tech**logies and the onset of multi-screen user (http://mashable.com/2013/10/11/millennials-online-videos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories. Read more... (http://mashable.com/2014/06/12/music-millennial-marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Millenials (http://mashable.com/category/millenials/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Android Music App (http://mashable.com/category/android-music-app/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Festivals (http://mashable.com/category/festivals/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/oQjo1JQ5EXw