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02-06-2018, 12:50 AM
Super Bowl commercial recut to include Martin Luther King Jr's real thoughts on ads
https://i.amz.mshcdn.com/oF3rHP5UWyTXTBz_AaTPPWg9QEw=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fstory%2Fth umbnail%2F68275%2F1ecaa33d-47df-4b0f-9bdb-fe80a1434d6b.jpghttps://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (https://twitter.com/share?via=Mashable&text=Super+Bowl+commercial+recut+to+include+Martin +Luther+King+Jr%27s+real+thoughts+on+ads&url=https%3A%2F%2Fmashable.com%2F2018%2F02%2F05%2F dodge-martin-luther-king-ad-recut%2F)https://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (https://www.facebook.com/sharer.php?u=https%3A%2F%2Fmashable.com%2F2018%2F0 2%2F05%2Fdodge-martin-luther-king-ad-recut%2F&src=sp)
On Sunday night, car manufacture Dodge sparked a might backlash on social media for a tone-deaf Super Bowl ad that used excerpts of a speech by Civil Rights icon Martin Luther King, Jr. By Monday morning, someone recut the ad, wielding King's words against the car-making giant.
SEE ALSO: Dodge gets slammed for using a Martin Luther King Jr. speech in their Super Bowl ad (http://mashable.com/2018/02/04/dodge-ad-martin-luther-king-jr-twitter-criticism/?utm_campaign&utm_cid=a-seealso&utm_context=textlink&utm_medium=rss&utm_source)
Dodge's ad used excerpts of King's famous "Drum Major Instinct" speech (http://kingencyclopedia.stanford.edu/encyclopedia/documentsentry/doc_the_drum_major_instinct/), given just two months before his assassination, and it backfired. Badly. (https://mashable.com/2018/02/04/dodge-ad-martin-luther-king-jr-twitter-criticism/)*
But one savvy internet user realized that the speech also had some coarse words from King for advertisers and so, to make perhaps the most firm point possible how off-the-mark the ad was, recut the original version of the Dodge using those excerpts, like the one below. Read more... (https://mashable.com/2018/02/05/dodge-martin-luther-king-ad-recut/)
More about Dodgers (https://mashable.com/category/dodgers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Martin Luther King Jr (https://mashable.com/category/martin-luther-king-jr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Super Bowl Ads (https://mashable.com/category/super-bowl-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Culture (https://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Web Culture (https://mashable.com/category/web-culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)https://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1517845169 (https://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1517845169)
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On Sunday night, car manufacture Dodge sparked a might backlash on social media for a tone-deaf Super Bowl ad that used excerpts of a speech by Civil Rights icon Martin Luther King, Jr. By Monday morning, someone recut the ad, wielding King's words against the car-making giant.
SEE ALSO: Dodge gets slammed for using a Martin Luther King Jr. speech in their Super Bowl ad (http://mashable.com/2018/02/04/dodge-ad-martin-luther-king-jr-twitter-criticism/?utm_campaign&utm_cid=a-seealso&utm_context=textlink&utm_medium=rss&utm_source)
Dodge's ad used excerpts of King's famous "Drum Major Instinct" speech (http://kingencyclopedia.stanford.edu/encyclopedia/documentsentry/doc_the_drum_major_instinct/), given just two months before his assassination, and it backfired. Badly. (https://mashable.com/2018/02/04/dodge-ad-martin-luther-king-jr-twitter-criticism/)*
But one savvy internet user realized that the speech also had some coarse words from King for advertisers and so, to make perhaps the most firm point possible how off-the-mark the ad was, recut the original version of the Dodge using those excerpts, like the one below. Read more... (https://mashable.com/2018/02/05/dodge-martin-luther-king-ad-recut/)
More about Dodgers (https://mashable.com/category/dodgers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Martin Luther King Jr (https://mashable.com/category/martin-luther-king-jr/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Super Bowl Ads (https://mashable.com/category/super-bowl-ads/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Culture (https://mashable.com/culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Web Culture (https://mashable.com/category/web-culture/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)https://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1517845169 (https://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1517845169)
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