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12-30-2017, 06:01 AM
2 guys named their company Steve Jobs Inc. — and got away with it
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Steve Jobs was many things, but trademarked he was not. At least, that's how a court ruled in a two-year-long legal battle between Apple and the company that can now officially call itself Steve Jobs Inc.*
Steve Jobs Inc. was founded by two Italian brothers, Vincenzo and Giacomo Barbato, according to Business Insider Italia (https://it.businessinsider.com/non-sanno-nulla-di-tecnologia-ma-sono-furbi-e-sperano-di-farsi-dare-milioni-di-euro-da-apple/?ref=fbpr&refresh_ce)(via Quartz (https://qz.com/1168207/apple-aapl-sued-a-fashion-brand-called-steve-jobs-and-lost/)). The brothers told Business Insider that as aspiring innovators, they hoped to name their company after the most excellent innovator, Steve Jobs. *
SEE ALSO: Aaron Sorkin on the Steve Jobs Film: He's Part Hero, Part Antihero (http://mashable.com/2014/04/21/aaron-sorkin-steve-jobs-dicaprio-boyle-tribeca/)
The company registered its name in 2012, with what is now the European Intellectual Property Office. That same year, Apple fought the trademark application.* Read more... (http://mashable.com/2017/12/29/apple-sued-steve-jobs-inc-and-lost/)
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Steve Jobs was many things, but trademarked he was not. At least, that's how a court ruled in a two-year-long legal battle between Apple and the company that can now officially call itself Steve Jobs Inc.*
Steve Jobs Inc. was founded by two Italian brothers, Vincenzo and Giacomo Barbato, according to Business Insider Italia (https://it.businessinsider.com/non-sanno-nulla-di-tecnologia-ma-sono-furbi-e-sperano-di-farsi-dare-milioni-di-euro-da-apple/?ref=fbpr&refresh_ce)(via Quartz (https://qz.com/1168207/apple-aapl-sued-a-fashion-brand-called-steve-jobs-and-lost/)). The brothers told Business Insider that as aspiring innovators, they hoped to name their company after the most excellent innovator, Steve Jobs. *
SEE ALSO: Aaron Sorkin on the Steve Jobs Film: He's Part Hero, Part Antihero (http://mashable.com/2014/04/21/aaron-sorkin-steve-jobs-dicaprio-boyle-tribeca/)
The company registered its name in 2012, with what is now the European Intellectual Property Office. That same year, Apple fought the trademark application.* Read more... (http://mashable.com/2017/12/29/apple-sued-steve-jobs-inc-and-lost/)
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