rss
04-27-2014, 12:40 AM
How One Woman Hid Her Pregnancy From Big Data
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzI2L2UwL2JhYnliaWdkYXRhLjBhZjNjLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3c7e3872/7c6/baby-big-data.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=How+One+Woman+Hid+Her+Pregnancy+From+Big+Data&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F26%2Fb ig-data-pregnancy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F26%2Fbig-data-pregnancy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she's pregnant — and it wasn't easy.
Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person's marketing data is worth 10 cents; a pregnant woman's data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won't let up
See also: Is It Possible to Shield My Baby From Tech**logy? (http://mashable.com/2014/03/01/baby-tech-protection/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/04/26/big-data-pregnancy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Parenting (http://mashable.com/category/parenting/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Pregnancy (http://mashable.com/category/pregnancy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Big Data (http://mashable.com/category/big-data/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/yic06wP6FIw
http://rack.0.mshcdn.com/media/ZgkyMDE0LzA0LzI2L2UwL2JhYnliaWdkYXRhLjBhZjNjLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/3c7e3872/7c6/baby-big-data.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=How+One+Woman+Hid+Her+Pregnancy+From+Big+Data&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F26%2Fb ig-data-pregnancy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F26%2Fbig-data-pregnancy%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
For the past nine months, Janet Vertesi, assistant professor of sociology at Princeton University, tried to hide from the Internet the fact that she's pregnant — and it wasn't easy.
Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that's a valuable, long-term decision that establishes a consumption pattern. According to Vertesi, the average person's marketing data is worth 10 cents; a pregnant woman's data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won't let up
See also: Is It Possible to Shield My Baby From Tech**logy? (http://mashable.com/2014/03/01/baby-tech-protection/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) Read more... (http://mashable.com/2014/04/26/big-data-pregnancy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Parenting (http://mashable.com/category/parenting/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Pregnancy (http://mashable.com/category/pregnancy/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Big Data (http://mashable.com/category/big-data/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), Marketing (http://mashable.com/marketing/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss), and Apps Software (http://mashable.com/apps-software/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://feeds.feedburner.com/~r/Mashable/~4/yic06wP6FIw