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04-23-2014, 04:04 AM
NYPD's Feel-Good Hashtag Campaign Backfires
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzIyL2ZhL05ZUEQyLmE3MjIyLmpwZwpwCXRodW 1iCTU3NXgzMjMjCmUJanBn/efcb398a/a96/NYPD2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=NYPD%27s+Feel-Good+Hashtag+Campaign+Backfires&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fn ypd-hashtag%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fnypd-hashtag%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The New York Police Department is the latest organization to see a well-meaning hashtag campaign blow up in its face
See also: Your 9-Question Guide to the Aereo Supreme Court Case (http://mashable.com/2014/04/22/aereo-9-important-questions/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
On Tuesday, the NYPD's official Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) account tried to stir up some good community vibes by asking followers to share photos of themselves alongside New York City police ******rs, using the hashtag #myNYPD. The best responses would go on the department's Facebook page. Here's the kind of thing the NYPD had in mind:
Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD (https://twitter.com/search?q=%23myNYPD&src=hash). It may be featured on our Facebookpic.twitter.com/mE2c3oSmm6 (http://t.co/mE2c3oSmm6)
— NYPD NEWS (@NYPDnews) April 22, 2014 (https://twitter.com/NYPDnews/statuses/458665477409996800) Read more... (http://mashable.com/2014/04/22/nypd-hashtag/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Us (http://mashable.com/us/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Us World (http://mashable.com/us-world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398210481 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398210481)http://feeds.feedburner.com/~r/Mashable/~4/K-Tot8OVi9o
http://rack.1.mshcdn.com/media/ZgkyMDE0LzA0LzIyL2ZhL05ZUEQyLmE3MjIyLmpwZwpwCXRodW 1iCTU3NXgzMjMjCmUJanBn/efcb398a/a96/NYPD2.jpghttp://rack.3.mshcdn.com/assets/feed-tw-df3e816c4e85a109d6e247013aed8d66.jpg (http://twitter.com/share?via=Mashable&text=NYPD%27s+Feel-Good+Hashtag+Campaign+Backfires&src=http%3A%2F%2Fmashable.com%2F2014%2F04%2F22%2Fn ypd-hashtag%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss)htt p://rack.1.mshcdn.com/assets/feed-fb-fdab25e3700868c9621fb03b7fd07c38.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2014%2F04 %2F22%2Fnypd-hashtag%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_medium%3Dfeed%26utm_source%3Drss&src=sp)
The New York Police Department is the latest organization to see a well-meaning hashtag campaign blow up in its face
See also: Your 9-Question Guide to the Aereo Supreme Court Case (http://mashable.com/2014/04/22/aereo-9-important-questions/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
On Tuesday, the NYPD's official Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) account tried to stir up some good community vibes by asking followers to share photos of themselves alongside New York City police ******rs, using the hashtag #myNYPD. The best responses would go on the department's Facebook page. Here's the kind of thing the NYPD had in mind:
Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD (https://twitter.com/search?q=%23myNYPD&src=hash). It may be featured on our Facebookpic.twitter.com/mE2c3oSmm6 (http://t.co/mE2c3oSmm6)
— NYPD NEWS (@NYPDnews) April 22, 2014 (https://twitter.com/NYPDnews/statuses/458665477409996800) Read more... (http://mashable.com/2014/04/22/nypd-hashtag/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)
More about Us (http://mashable.com/us/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss) and Us World (http://mashable.com/us-world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398210481 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1398210481)http://feeds.feedburner.com/~r/Mashable/~4/K-Tot8OVi9o