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05-04-2017, 02:14 PM
LeBron James puts Cleveland brewery in check for using his image on Twitter
http://i.amz.mshcdn.com/nEdy-MDfzhCrRnwIJVhpuiA4Akw=/575x323/filters:quality(90)/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F466404%2F5ef823d1-27f2-4bf1-adc6-028cffd1e761.jpghttp://a.amz.mshcdn.com/assets/feed-tw-e71baf64f2ec58d01cd28f4e9ef6b2ce0370b42fbd965068e9 e7b58be198fb13.jpg (http://twitter.com/share?via=Mashable&text=LeBron+James+puts+Cleveland+brewery+in+check+ for+using+his+image+on+Twitter&url=http%3A%2F%2Fmashable.com%2F2017%2F05%2F03%2Fl ebron-james-cleveland-great-lakes-brewing-company%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-8e3bd31e201ea65385a524ef67519d031e6851071807055648 790d6a4ca77139.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2017%2F05 %2F03%2Flebron-james-cleveland-great-lakes-brewing-company%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
After LeBron James pretended to sip a beer, the brewery ran with the viral moment — but King James wasn't happy.*
This is a beef about beer. But it's really a story about social media and the unscripted moments that catch fire online, then gain a life of their own.*
SEE ALSO: After NBA glory, demons haunt NYC basketball legend Kenny Anderson (http://mashable.com/2017/05/02/kenny-anderson-mr-chibbs-documentary/)
During his Cleveland Cavaliers' romp over the Toronto Raptors in the NBA Playoffs on Monday, James was fouled on a breakaway. His momentum carried him out of bounds — where he jokingly grabbed a beer from a vendor and pretended to take a sip.*
The beer happened to be a Dortmunder Gold, made by Cleveland's Great Lakes Brewing Company. Photos of the spontaneous comedic moment were shared far and wide on social media.* Read more... (http://mashable.com/2017/05/03/lebron-james-cleveland-great-lakes-brewing-company/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Cleveland (http://mashable.com/category/cleveland/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beer (http://mashable.com/category/beer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Lebron James (http://mashable.com/category/lebron-james/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/zILgGNxgycY
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After LeBron James pretended to sip a beer, the brewery ran with the viral moment — but King James wasn't happy.*
This is a beef about beer. But it's really a story about social media and the unscripted moments that catch fire online, then gain a life of their own.*
SEE ALSO: After NBA glory, demons haunt NYC basketball legend Kenny Anderson (http://mashable.com/2017/05/02/kenny-anderson-mr-chibbs-documentary/)
During his Cleveland Cavaliers' romp over the Toronto Raptors in the NBA Playoffs on Monday, James was fouled on a breakaway. His momentum carried him out of bounds — where he jokingly grabbed a beer from a vendor and pretended to take a sip.*
The beer happened to be a Dortmunder Gold, made by Cleveland's Great Lakes Brewing Company. Photos of the spontaneous comedic moment were shared far and wide on social media.* Read more... (http://mashable.com/2017/05/03/lebron-james-cleveland-great-lakes-brewing-company/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Cleveland (http://mashable.com/category/cleveland/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Beer (http://mashable.com/category/beer/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Lebron James (http://mashable.com/category/lebron-james/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/zILgGNxgycY