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04-18-2017, 10:45 PM
Facebook fires directly at Snapchat with augmented reality platform, 'Camera Effects'
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During the opening moments of this year's F8 conference, Mark Zuckerberg began showing off the company's augmented reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) strategy, and it looks pretty damn amazing.*
First, Zuckerberg an**unced Facebook's new augmented reality platform called Camera Effects Platform. The platform is launching as an open beta starting today, and Zuckerberg showed off a number of examples of what will be possible in the future with the platform.
SEE ALSO: Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook. (http://mashable.com/2017/03/18/facebook-stories-vs-snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The examples included commerce applications that would allow you to tag real world objects and perhaps even sell them.* Read more... (http://mashable.com/2017/04/18/facebook-augmented-reality-ar-platform/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
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During the opening moments of this year's F8 conference, Mark Zuckerberg began showing off the company's augmented reality (http://mashable.com/category/augmented-reality/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) strategy, and it looks pretty damn amazing.*
First, Zuckerberg an**unced Facebook's new augmented reality platform called Camera Effects Platform. The platform is launching as an open beta starting today, and Zuckerberg showed off a number of examples of what will be possible in the future with the platform.
SEE ALSO: Snapchat needs to evolve—or it'll be brutally slaughtered by Facebook. (http://mashable.com/2017/03/18/facebook-stories-vs-snapchat/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The examples included commerce applications that would allow you to tag real world objects and perhaps even sell them.* Read more... (http://mashable.com/2017/04/18/facebook-augmented-reality-ar-platform/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Facebook (http://mashable.com/category/facebook/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial) and Tech (http://mashable.com/tech/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492540364 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492540364)
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