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04-16-2017, 05:34 AM
Why is Walmart buying up brands?
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Walmart is buying up a lot of brands that don't really feel like Walmart.*
The big box store is reportedly about to close a deal to buy Bo**bos (https://bo**bos.com/), the men's e-commerce brandRecode reported news (https://www.recode.net/2017/4/14/15304234/walmart-bo**bos-acquisition-jet) of the impending acquisition on Friday. Exactly how much Bo**bos will go for hasn't been confirmed yet.*
The deal would come one month after Walmart bought ModCloth (http://mashable.com/2017/03/17/modcloth-jet-walmart-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), the quirky women's online retailer. That acquisition came with a host of controversy (http://jezebel.com/womens-retailer-modcloth-to-be-bought-by-jet-com-which-1793296461), since ModCloth was once seen in stark opposition to Walmart — as a small, size-inclusive brand that supported independent designers. Walmart didn't immediately respond to a request for comment from Mashable.* Read more... (http://mashable.com/2017/04/15/walmart-bo**bos-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Modcloth (http://mashable.com/category/modcloth/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Bo**bos (http://mashable.com/category/bo**bos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walmart (http://mashable.com/category/walmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492295851 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492295851)
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Walmart is buying up a lot of brands that don't really feel like Walmart.*
The big box store is reportedly about to close a deal to buy Bo**bos (https://bo**bos.com/), the men's e-commerce brandRecode reported news (https://www.recode.net/2017/4/14/15304234/walmart-bo**bos-acquisition-jet) of the impending acquisition on Friday. Exactly how much Bo**bos will go for hasn't been confirmed yet.*
The deal would come one month after Walmart bought ModCloth (http://mashable.com/2017/03/17/modcloth-jet-walmart-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), the quirky women's online retailer. That acquisition came with a host of controversy (http://jezebel.com/womens-retailer-modcloth-to-be-bought-by-jet-com-which-1793296461), since ModCloth was once seen in stark opposition to Walmart — as a small, size-inclusive brand that supported independent designers. Walmart didn't immediately respond to a request for comment from Mashable.* Read more... (http://mashable.com/2017/04/15/walmart-bo**bos-acquisition/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Modcloth (http://mashable.com/category/modcloth/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Bo**bos (http://mashable.com/category/bo**bos/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Walmart (http://mashable.com/category/walmart/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492295851 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1492295851)
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