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10-04-2016, 06:18 AM
Amazon's Alexa is the everyday hero of household life in new ad campaign
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It may **t be immediately obvious why one should choose to put a computerized talking cylinder in charge of various household tasks.
Amazon is doing its best job of explaining with a new ****** of short of vignettes in which Alexa, the digital assistant programmed into its Echo device, solves a succession of everyday domestic conundrums.
SEE ALSO: Apple's Echo rival could make Siri the master of your home (http://mashable.com/2016/09/23/apple-amazon-echo-rival-siri/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The spots manage to convey a lot in these brief bursts of life, despite the only dialogue being a question or request posed to the gadget and a subsequent robotic reply.
In one, for instance, a proud mom asks Alexa whether it's supposed to rain as she watches her son chalk an impressive mural on the front driveway. Read more... (http://mashable.com/2016/10/03/amazon-echo-ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Alexa (http://mashable.com/category/alexa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon Echo (http://mashable.com/category/amazon-echo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1475548063 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1475548063)
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It may **t be immediately obvious why one should choose to put a computerized talking cylinder in charge of various household tasks.
Amazon is doing its best job of explaining with a new ****** of short of vignettes in which Alexa, the digital assistant programmed into its Echo device, solves a succession of everyday domestic conundrums.
SEE ALSO: Apple's Echo rival could make Siri the master of your home (http://mashable.com/2016/09/23/apple-amazon-echo-rival-siri/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The spots manage to convey a lot in these brief bursts of life, despite the only dialogue being a question or request posed to the gadget and a subsequent robotic reply.
In one, for instance, a proud mom asks Alexa whether it's supposed to rain as she watches her son chalk an impressive mural on the front driveway. Read more... (http://mashable.com/2016/10/03/amazon-echo-ad-campaign/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Alexa (http://mashable.com/category/alexa/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon Echo (http://mashable.com/category/amazon-echo/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Amazon (http://mashable.com/category/amazon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1475548063 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1475548063)
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