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09-27-2016, 05:30 AM
Voters are using YouTube for election news in ways you wouldn't expect
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LOS ANGELES — YouTube is looking to make its on-demand generation of viewers into a generation with demands. The best way to do that, it recently found: through the most popular creators, whose fans actively seek them out for 2016 election information, believe it or **t.
In the past year, YouTube has stepped up efforts to get viewers and creators more engaged with the election. It's livestreamed debates, sent YouTubers to make videos at conventions, created election-themed sets and most recently launched a "#voteIRL" campaign.
People have watched more than 110 million hours of candidate and issues-related content leading up to **vember, YouTube said. Since the July conventions, more than 200,000 election videos have been uploaded to the platform. Read more... (http://mashable.com/2016/09/26/youtube-creators-election-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Presidential Debates (http://mashable.com/category/presidential-debates/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Election 2016 (http://mashable.com/category/election-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Youtube Creators (http://mashable.com/category/youtube-creators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Influencers (http://mashable.com/category/digital-influencers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474937077 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474937077)
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LOS ANGELES — YouTube is looking to make its on-demand generation of viewers into a generation with demands. The best way to do that, it recently found: through the most popular creators, whose fans actively seek them out for 2016 election information, believe it or **t.
In the past year, YouTube has stepped up efforts to get viewers and creators more engaged with the election. It's livestreamed debates, sent YouTubers to make videos at conventions, created election-themed sets and most recently launched a "#voteIRL" campaign.
People have watched more than 110 million hours of candidate and issues-related content leading up to **vember, YouTube said. Since the July conventions, more than 200,000 election videos have been uploaded to the platform. Read more... (http://mashable.com/2016/09/26/youtube-creators-election-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Presidential Debates (http://mashable.com/category/presidential-debates/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Election 2016 (http://mashable.com/category/election-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Youtube Creators (http://mashable.com/category/youtube-creators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Digital Influencers (http://mashable.com/category/digital-influencers/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Youtube (http://mashable.com/category/youtube/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474937077 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1474937077)
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