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09-13-2016, 12:12 AM
Even newspapers ads aren't declining as fast as desktop ads
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The next two years will **t be kind to the **w rapidly declining desktop ad industry, according to a new report from a leading prog**sticator.*
Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.
SEE ALSO: Olympics ratings fell for the first time since 2000 and advertisers aren't happy (http://mashable.com/2016/08/23/advertisers-disappointed-in-olympics/)
While **t much healthier in the long term, beleaguered newspapers and magazines are expected to fare better in the next two years, losing only $9.6 billion and $4.4 billion respectively compared to desktop's projected $10.7 billion loss.* Read more... (http://mashable.com/2016/09/12/ad-industry-forecast-publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Zenith (http://mashable.com/category/zenith/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Publicis (http://mashable.com/category/publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473710255 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473710255)
http://feeds.feedburner.com/~r/Mashable/~4/vpB9N_DOXHE
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The next two years will **t be kind to the **w rapidly declining desktop ad industry, according to a new report from a leading prog**sticator.*
Zenith, owned by French media buying firm Publicis Media, predicts that spending on smartphone ads will eclipse their desktop counterparts much sooner than anticipated — possibly as soon as next year — as people do more of their web browsing on smaller devices.
SEE ALSO: Olympics ratings fell for the first time since 2000 and advertisers aren't happy (http://mashable.com/2016/08/23/advertisers-disappointed-in-olympics/)
While **t much healthier in the long term, beleaguered newspapers and magazines are expected to fare better in the next two years, losing only $9.6 billion and $4.4 billion respectively compared to desktop's projected $10.7 billion loss.* Read more... (http://mashable.com/2016/09/12/ad-industry-forecast-publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Zenith (http://mashable.com/category/zenith/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Publicis (http://mashable.com/category/publicis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Media (http://mashable.com/media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473710255 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1473710255)
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