Esurance's new 'Don’t Catch and Drive' ad is targeted at 'Pokémon Go' players

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Esurance's new 'Don’t Catch and Drive' ad is targeted at 'Pokémon Go' players
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Catching Pokémon (http://mashable.com/category/pokemon/) is **t worth risking a car accident.

Esurance (http://mashable.com/category/esurance/) decided to incorporate the popular mobile gaming craze Pokémon Go (http://mashable.com/category/pokemon-go/) into its latest advertisement to remind people that playing the game while driving is dangerous.

To call attention to the accident risk, the ad — entitled "Don’t Catch and Drive" — features made-up "Pokémon" related to different motor vehicle accidents, such as Fenderbendix, Dingduck and Scratcherscrat.

You can check out the making of the creative ad here (https://www.youtube.com/watch?v=ehUkMKpXFbs).

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