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08-11-2016, 03:32 AM
How Leslie Jones' Olympic tweets expose the IOC's terrible social media strategy
http://i.amz.mshcdn.com/JHRv215MpXs8dQDQPP2k6FLR_40=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F173804%2F8637aec2e0574298a7f255cfb7297a9e.jpg http://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=How+Leslie+Jones%27+Olympic+tweets+expose+the +IOC%27s+terrible+social+media+strategy&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F10%2Fi oc-gifs-leslie-jones%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F10%2Fioc-gifs-leslie-jones%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
One of the biggest stories so far of the Rio Summer Olympics is centered around someone who isn't even competing: actress Leslie Jones and her enthusiastic tweets (https://twitter.com/Lesdoggg).*
SEE ALSO: You can't GIF the Olympics, so Twitter is GIFing the Olympics for you (http://mashable.com/2016/08/05/olympic-gif-ban/)
It's especially sweet given Jones was nearly chased off Twitter for good by abusive trolls (http://mashable.com/2016/07/21/leslie-jones-returns-to-twitter/), a situation that prompted Twitter to intervene and eventually encourage her return.*
**w, fellow Olympic viewers are enjoying Jones' energetic and hilarious tweets about the games and the athletes. She's a conduit for all of our feelings — snarky or sincere — about everything Rio. Read more... (http://mashable.com/2016/08/10/ioc-gifs-leslie-jones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Leslie Jones (http://mashable.com/category/leslie-jones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Olympics (http://mashable.com/category/olympics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ioc (http://mashable.com/category/ioc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Rio 2016 (http://mashable.com/category/rio-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Lp2C4HH_OrE
http://i.amz.mshcdn.com/JHRv215MpXs8dQDQPP2k6FLR_40=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F173804%2F8637aec2e0574298a7f255cfb7297a9e.jpg http://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=How+Leslie+Jones%27+Olympic+tweets+expose+the +IOC%27s+terrible+social+media+strategy&url=http%3A%2F%2Fmashable.com%2F2016%2F08%2F10%2Fi oc-gifs-leslie-jones%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F08 %2F10%2Fioc-gifs-leslie-jones%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
One of the biggest stories so far of the Rio Summer Olympics is centered around someone who isn't even competing: actress Leslie Jones and her enthusiastic tweets (https://twitter.com/Lesdoggg).*
SEE ALSO: You can't GIF the Olympics, so Twitter is GIFing the Olympics for you (http://mashable.com/2016/08/05/olympic-gif-ban/)
It's especially sweet given Jones was nearly chased off Twitter for good by abusive trolls (http://mashable.com/2016/07/21/leslie-jones-returns-to-twitter/), a situation that prompted Twitter to intervene and eventually encourage her return.*
**w, fellow Olympic viewers are enjoying Jones' energetic and hilarious tweets about the games and the athletes. She's a conduit for all of our feelings — snarky or sincere — about everything Rio. Read more... (http://mashable.com/2016/08/10/ioc-gifs-leslie-jones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Leslie Jones (http://mashable.com/category/leslie-jones/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Olympics (http://mashable.com/category/olympics/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Ioc (http://mashable.com/category/ioc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Rio 2016 (http://mashable.com/category/rio-2016/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/Lp2C4HH_OrE