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07-06-2016, 05:48 PM
Chipotle's touching short film is its first major ad campaign since health scare
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Capitalism, love, tacos — those are the major themes of Chipotle's first major commercial release*since containing a devastating ****** of outbreaks earlier this year (http://mashable.com/2016/02/01/chipotle-cdc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).*
You'd never k**w it from watching the ad. The four-minute animated short only mentions the company's name once — in the opening title — and its only other tie to the chain comes in the appearance of some tacos and a heaping pile of guacamole near the end of the video.
SEE ALSO: Why the term 'fast food' is dying (http://mashable.com/2016/01/13/fast-food-is-**t-going-anywhere/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The ad follows two young lemonade stand proprietors stuck in a fierce cross-street marketing battle (that's actually a strange form of flirting). The rivalry only heats up as the humble cardboard stands grow into big industrial plants and their owners into young adults.* Read more... (http://mashable.com/2016/07/06/chipotle-ad-campaign-short-film/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Chipotle (http://mashable.com/category/chipotle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/bkYTF9MbMsM
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Capitalism, love, tacos — those are the major themes of Chipotle's first major commercial release*since containing a devastating ****** of outbreaks earlier this year (http://mashable.com/2016/02/01/chipotle-cdc/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).*
You'd never k**w it from watching the ad. The four-minute animated short only mentions the company's name once — in the opening title — and its only other tie to the chain comes in the appearance of some tacos and a heaping pile of guacamole near the end of the video.
SEE ALSO: Why the term 'fast food' is dying (http://mashable.com/2016/01/13/fast-food-is-**t-going-anywhere/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
The ad follows two young lemonade stand proprietors stuck in a fierce cross-street marketing battle (that's actually a strange form of flirting). The rivalry only heats up as the humble cardboard stands grow into big industrial plants and their owners into young adults.* Read more... (http://mashable.com/2016/07/06/chipotle-ad-campaign-short-film/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Chipotle (http://mashable.com/category/chipotle/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/bkYTF9MbMsM