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06-29-2016, 06:29 PM
Activision boss sees happy days ahead for 'Skylanders' and toys-to-life
http://i.amz.mshcdn.com/AaTAgVryB4n4xd5Xn53xFLa6W88=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F130826%2Fmaxresdefault.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Activision+boss+sees+happy+days+ahead+for+%27 Skylanders%27+and+toys-to-life&url=http%3A%2F%2Fmashable.com%2F2016%2F06%2F29%2Fs kylanders-imaginators-toys-to-life-future%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F06 %2F29%2Fskylanders-imaginators-toys-to-life-future%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Skylanders Imaginators is poised to deliver the ****** most ambitious game to date in the same year that Disney Infinity*folded (http://mashable.com/2016/05/10/disney-infinity-discontinued/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).
Why is this significant? Both are "toys-to-life" games, a category that fuses the thrill of video game interactivity with the more tangible pleasure of amassing a pile of collectible action figures.
SEE ALSO: 'Skylanders Imaginators' lets you create your own custom Skylander (http://mashable.com/2016/06/01/skylanders-imaginators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Disney canceled all of its future Infinity*plans and got out of the games business after investments in physical goods — character figurines, primarily — weren't reflected in sales. The games were well-received, but the audience wasn't there. Read more... (http://mashable.com/2016/06/29/skylanders-imaginators-toys-to-life-future/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Skylanders Imaginators (http://mashable.com/category/skylanders-imaginators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Skylanders (http://mashable.com/category/skylanders/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Eric Hirshberg (http://mashable.com/category/eric-hirshberg/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), E3 (http://mashable.com/category/e3/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1467210409 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1467210409)
http://feeds.feedburner.com/~r/Mashable/~4/WvlQ6AzBxrs
http://i.amz.mshcdn.com/AaTAgVryB4n4xd5Xn53xFLa6W88=/575x323/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fima ge%2F130826%2Fmaxresdefault.jpghttp://a.amz.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Activision+boss+sees+happy+days+ahead+for+%27 Skylanders%27+and+toys-to-life&url=http%3A%2F%2Fmashable.com%2F2016%2F06%2F29%2Fs kylanders-imaginators-toys-to-life-future%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial)http://a.amz.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F06 %2F29%2Fskylanders-imaginators-toys-to-life-future%2F%3Futm_campaign%3DMash-Prod-RSS-Feedburner-All-Partial%26utm_cid%3DMash-Prod-RSS-Feedburner-All-Partial&src=sp)
Skylanders Imaginators is poised to deliver the ****** most ambitious game to date in the same year that Disney Infinity*folded (http://mashable.com/2016/05/10/disney-infinity-discontinued/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial).
Why is this significant? Both are "toys-to-life" games, a category that fuses the thrill of video game interactivity with the more tangible pleasure of amassing a pile of collectible action figures.
SEE ALSO: 'Skylanders Imaginators' lets you create your own custom Skylander (http://mashable.com/2016/06/01/skylanders-imaginators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
Disney canceled all of its future Infinity*plans and got out of the games business after investments in physical goods — character figurines, primarily — weren't reflected in sales. The games were well-received, but the audience wasn't there. Read more... (http://mashable.com/2016/06/29/skylanders-imaginators-toys-to-life-future/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)
More about Skylanders Imaginators (http://mashable.com/category/skylanders-imaginators/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Skylanders (http://mashable.com/category/skylanders/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Eric Hirshberg (http://mashable.com/category/eric-hirshberg/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), E3 (http://mashable.com/category/e3/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Entertainment (http://mashable.com/entertainment/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://pubads.g.doubleclick.net/gampad/ad?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1467210409 (http://pubads.g.doubleclick.net/gampad/jump?iu=/6692/mash.to/rss&pos=atf&tag=ad&mtype=standard&type=rss&sz=300x250&c=1467210409)
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