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05-03-2016, 09:54 PM
Instagram is launching new video slideshow ads
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Instagram is giving its advertisers more video options in an ongoing push to squeeze more money out of the platform.
The photo-sharing app just launched new video carousel ads — much like the ones parent company Facebook rolled out (http://www.adweek.com/socialtimes/video-creative-carousel-ads/628766) last fall.*The format will let advertisers show three to five videos or images at a time that users can toggle from side to side to view.
SEE ALSO: Instagram **w has 'featured' video channels, of course (http://mashable.com/2016/04/14/instagram-video-channels/)
Airbnb, Taco Bell and Macy's are kicking off the beta version of the ads on Tuesday. Airbnb's takes you through a sequence of videos from various tourist attractions in Tokyo, and Taco Bell's are a spoof of Buzzfeed's popular Instagram-housed*recipe videos (https://www.buzzfeed.com/tasty). Read more... (http://mashable.com/2016/05/03/instagram-video-carousel-ads/)
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Instagram is giving its advertisers more video options in an ongoing push to squeeze more money out of the platform.
The photo-sharing app just launched new video carousel ads — much like the ones parent company Facebook rolled out (http://www.adweek.com/socialtimes/video-creative-carousel-ads/628766) last fall.*The format will let advertisers show three to five videos or images at a time that users can toggle from side to side to view.
SEE ALSO: Instagram **w has 'featured' video channels, of course (http://mashable.com/2016/04/14/instagram-video-channels/)
Airbnb, Taco Bell and Macy's are kicking off the beta version of the ads on Tuesday. Airbnb's takes you through a sequence of videos from various tourist attractions in Tokyo, and Taco Bell's are a spoof of Buzzfeed's popular Instagram-housed*recipe videos (https://www.buzzfeed.com/tasty). Read more... (http://mashable.com/2016/05/03/instagram-video-carousel-ads/)
More about Instagram (http://mashable.com/category/instagram/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/038Che42vW0