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04-19-2016, 02:34 AM
Verizon and Hearst miss memo on doomed digital media, buy Complex Media
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After a week of bad news, digital media scores a win.
Verizon and Hearst have joined forces to buy Complex Media, a digital operation founded in 2002 by designer Marc Ecko that focused*on content primarily for the young male.*
SEE ALSO: Could 2016 be the year for Verizon's go90 mobile content platform? (http://mashable.com/2016/01/07/could-2016-be-the-year-for-verizons-go90/)
Verizon and Hearst will have an even 50/50 split of Complex. Rich Antoniello, CEO and co-founder, will stay on to lead Complex.*
“When we look at Complex and how well they’ve built audiences by championing the digital convergence of cultures for well over a decade, it pairs well with our strategic vision and current shifts in content consumption," said*Brian Angiolet, Verizon’s senior vice president of consumer product and marketing, in a press release. Read more... (http://mashable.com/2016/04/18/verizon-hearst-acquire-complex/)
More about Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Complex Media (http://mashable.com/category/complex-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hearst (http://mashable.com/category/hearst/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Verizon (http://mashable.com/category/verizon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461018432 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461018432)http://feeds.feedburner.com/~r/Mashable/~4/D499M05dH20
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After a week of bad news, digital media scores a win.
Verizon and Hearst have joined forces to buy Complex Media, a digital operation founded in 2002 by designer Marc Ecko that focused*on content primarily for the young male.*
SEE ALSO: Could 2016 be the year for Verizon's go90 mobile content platform? (http://mashable.com/2016/01/07/could-2016-be-the-year-for-verizons-go90/)
Verizon and Hearst will have an even 50/50 split of Complex. Rich Antoniello, CEO and co-founder, will stay on to lead Complex.*
“When we look at Complex and how well they’ve built audiences by championing the digital convergence of cultures for well over a decade, it pairs well with our strategic vision and current shifts in content consumption," said*Brian Angiolet, Verizon’s senior vice president of consumer product and marketing, in a press release. Read more... (http://mashable.com/2016/04/18/verizon-hearst-acquire-complex/)
More about Digital Media (http://mashable.com/category/digital-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Complex Media (http://mashable.com/category/complex-media/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Hearst (http://mashable.com/category/hearst/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Verizon (http://mashable.com/category/verizon/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://ad.doubleclick.net/ad/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461018432 (http://ad.doubleclick.net/jump/mash.to/rss;pos=atf;tag=ad;mtype=standard;type=rss;sz=300x 250;ord=1461018432)http://feeds.feedburner.com/~r/Mashable/~4/D499M05dH20