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04-06-2016, 07:25 PM
Starbucks to open its biggest store yet, so people can really experience their coffee
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Starbucks Corp. is opening a sprawling new Roastery-branded store in New York’s Meatpacking District, part of a push to bolster growth with larger locations that offer experiences to customers.
The cafe will be its biggest ever: a 20,000-square-foot (1,900-square-meter) store at 61 Ninth Ave., Starbucks said in a statement on Tuesday. The location, near Chelsea Market, won’t be ready until 2018.
SEE ALSO: Starbucks takes its pioneering mobile-phone app to grande level (http://www.bloomberg.com/news/articles/2016-03-30/starbucks-takes-its-pioneering-mobile-phone-app-to-grande-level)
Chief Executive ******r Howard Schultz has said he wants to bring the Roastery model to cities globally, a bet that a new format can bring fresh vigor to the company. It’s a combination of a roasting facility and cafe that tries to teach customers more about coffee brewing and bean origins. Starbucks has experimented with other store models: Last year, it started opening smaller-format, express locations in the U.S. Read more... (http://mashable.com/2016/04/06/starbucks-biggest-store-new-york/)
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Starbucks Corp. is opening a sprawling new Roastery-branded store in New York’s Meatpacking District, part of a push to bolster growth with larger locations that offer experiences to customers.
The cafe will be its biggest ever: a 20,000-square-foot (1,900-square-meter) store at 61 Ninth Ave., Starbucks said in a statement on Tuesday. The location, near Chelsea Market, won’t be ready until 2018.
SEE ALSO: Starbucks takes its pioneering mobile-phone app to grande level (http://www.bloomberg.com/news/articles/2016-03-30/starbucks-takes-its-pioneering-mobile-phone-app-to-grande-level)
Chief Executive ******r Howard Schultz has said he wants to bring the Roastery model to cities globally, a bet that a new format can bring fresh vigor to the company. It’s a combination of a roasting facility and cafe that tries to teach customers more about coffee brewing and bean origins. Starbucks has experimented with other store models: Last year, it started opening smaller-format, express locations in the U.S. Read more... (http://mashable.com/2016/04/06/starbucks-biggest-store-new-york/)
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