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03-20-2016, 02:49 PM
Here's how Twitter turns trolls into celebrities — and celebrities like Kanye, Trump and Martin Shkreli into trolls
http://rack.2.mshcdn.com/media/ZgkyMDE2LzAzLzIwLzlhL2Y1MTU2NmIyZDlhLmE3MjhmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/ea24b839/89f/f51566b2d9af442fb2a8c8db4e982afa.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Here%27s+how+Twitter+turns+trolls+into+celebr ities+%E2%80%94+and+celebrities+like+Kanye%2C+Trum p+and+Martin+Shkreli+into+trolls&src=http%3A%2F%2Fmashable.com%2F2016%2F03%2F20%2Ft witter-tenth-anniversary-celebrity-trolls%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F03 %2F20%2Ftwitter-tenth-anniversary-celebrity-trolls%2F&src=sp)
"BILL COSBY IN**CENT !!!!!!!!!!"
Those three words generated 45,000 retweets, 54,000 likes and nearly 5,000 Google News search results when they were tweeted last month by Kanye West.
In the weeks leading up the rapper's latest album release, tracking his latest bursts of provocative **n-sequiturs on Twitter had become almost something of a national past time.*
SEE ALSO: Do brands benefit from making a scene on social media? (http://mashable.com/2015/08/22/controversy-brands/)
Each new tirade was packaged into thousands of articles and distributed far and wide across the Internet for advertising dollars. Other celebrities chastised him (https://twitter.com/SarahKSilverman/status/697204569470693376) or retaliated (http://mashable.com/2016/01/27/kanye-west-wiz-khalifa/) and the social media marketing arms of corporate brands piggy-backed (http://mashable.com/2016/01/27/brands-channel-yeezus/) on his words with product-plug jokes. Read more... (http://mashable.com/2016/03/20/twitter-tenth-anniversary-celebrity-trolls/)
More about Kanye West (http://mashable.com/category/kanye-west/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/DvVhZRzOM4o
http://rack.2.mshcdn.com/media/ZgkyMDE2LzAzLzIwLzlhL2Y1MTU2NmIyZDlhLmE3MjhmLmpwZw pwCXRodW1iCTU3NXgzMjMjCmUJanBn/ea24b839/89f/f51566b2d9af442fb2a8c8db4e982afa.jpghttp://rack.1.mshcdn.com/assets/feed-tw-f7c0a094d16b7ee7c91a1e50839a8e00.jpg (http://twitter.com/share?via=Mashable&text=Here%27s+how+Twitter+turns+trolls+into+celebr ities+%E2%80%94+and+celebrities+like+Kanye%2C+Trum p+and+Martin+Shkreli+into+trolls&src=http%3A%2F%2Fmashable.com%2F2016%2F03%2F20%2Ft witter-tenth-anniversary-celebrity-trolls%2F)http://rack.1.mshcdn.com/assets/feed-fb-c0a21e8841794479b8086c32c6f24ba1.jpg (http://www.facebook.com/sharer.php?u=http%3A%2F%2Fmashable.com%2F2016%2F03 %2F20%2Ftwitter-tenth-anniversary-celebrity-trolls%2F&src=sp)
"BILL COSBY IN**CENT !!!!!!!!!!"
Those three words generated 45,000 retweets, 54,000 likes and nearly 5,000 Google News search results when they were tweeted last month by Kanye West.
In the weeks leading up the rapper's latest album release, tracking his latest bursts of provocative **n-sequiturs on Twitter had become almost something of a national past time.*
SEE ALSO: Do brands benefit from making a scene on social media? (http://mashable.com/2015/08/22/controversy-brands/)
Each new tirade was packaged into thousands of articles and distributed far and wide across the Internet for advertising dollars. Other celebrities chastised him (https://twitter.com/SarahKSilverman/status/697204569470693376) or retaliated (http://mashable.com/2016/01/27/kanye-west-wiz-khalifa/) and the social media marketing arms of corporate brands piggy-backed (http://mashable.com/2016/01/27/brands-channel-yeezus/) on his words with product-plug jokes. Read more... (http://mashable.com/2016/03/20/twitter-tenth-anniversary-celebrity-trolls/)
More about Kanye West (http://mashable.com/category/kanye-west/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Twitter (http://mashable.com/category/twitter/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/DvVhZRzOM4o