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03-09-2016, 04:51 PM
Dos Equis is blasting the Most Interesting Man in the World into space, never to return
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He doesn't always take trips to Mars, but when he does, he never returns.
Dos Equis is officially ending Jonathan Goldsmith's decade-long tenure as its beloved pitchman with a farewell commercial in which the debonair man of mystery blasts off on a one-way trip to the Red Planet.
SEE ALSO: The Most Interesting Man in the World can't get you out of a ticket (http://mashable.com/2015/03/25/most-interesting-man-carpool-ticket/)
Goldsmith's exit won't spell the end for the Heineken-owned beer brand's long-running "Most Interesting Man in the World" campaign, the company says. But it remains tight-lipped about what the next iteration of its mascot will look like.
Instead of the end of one of the most iconic characters in advertising, Heneiken USA's chief marketing ******r Nu** Teles wants people to think of the change as a franchise reboot — the same way James Bond, Batman and Superman get periodic makeovers to keep the concepts fresh.* Read more... (http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/)
More about Heineken (http://mashable.com/category/heineken/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), The Most Interesting Man In The World (http://mashable.com/category/the-most-interesting-man-in-the-world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dos Equis (http://mashable.com/category/dos-equis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/QVk_eo0lrss
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He doesn't always take trips to Mars, but when he does, he never returns.
Dos Equis is officially ending Jonathan Goldsmith's decade-long tenure as its beloved pitchman with a farewell commercial in which the debonair man of mystery blasts off on a one-way trip to the Red Planet.
SEE ALSO: The Most Interesting Man in the World can't get you out of a ticket (http://mashable.com/2015/03/25/most-interesting-man-carpool-ticket/)
Goldsmith's exit won't spell the end for the Heineken-owned beer brand's long-running "Most Interesting Man in the World" campaign, the company says. But it remains tight-lipped about what the next iteration of its mascot will look like.
Instead of the end of one of the most iconic characters in advertising, Heneiken USA's chief marketing ******r Nu** Teles wants people to think of the change as a franchise reboot — the same way James Bond, Batman and Superman get periodic makeovers to keep the concepts fresh.* Read more... (http://mashable.com/2016/03/09/dos-equis-end-most-interesting-man/)
More about Heineken (http://mashable.com/category/heineken/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), The Most Interesting Man In The World (http://mashable.com/category/the-most-interesting-man-in-the-world/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Dos Equis (http://mashable.com/category/dos-equis/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), Advertising (http://mashable.com/advertising/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial), and Business (http://mashable.com/business/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial)http://feeds.feedburner.com/~r/Mashable/~4/QVk_eo0lrss