Twitter courts small businesses with a new 'Dashboard' app

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Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app

Twitter is looking to get small business owners more involved in its service with its latest standalone app.

Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.

SEE ALSO: Twitter's new Engage app makes it easier for celebs to handle their fans


For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way. Read more...


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