That's the motto — and philosophy — behind BeautyCon, an annual event where fans, creators, stars and brands gather to celebrate common interests: beauty, fashion, style, and staying true to yourself.
In its fourth year, BeautyCon Los Angeles had its biggest tur**ut to date, with over 15,000 attendees, almost double the roughly 8,000 attendees in 2015.
Held at the Los Angeles Convention Center, the day-long*festival featured beauty*panels, makeup tutorials,*music, meet-ups with digital influencers and activations with tons of cosmetic and lifestyle brands. Read more...