The catches? The discounts only apply to two specific phones, the new, fourth-generation*Moto G*and the new Blu R1 HD. The deals are only available to Amazon Prime members. And you can only get them in the U.S.A.
Wait, there's more. On the phone's lock screen, instead of your own photos or artwork, there will be a changing wallpaper showing Amazon deals, similar to how ad-supported Kindles work. You won't be able to change the lock screen, but if you get **tifications, the deal will be "minimized" as one of your **tifications. Read more...