The world's most effective ad is an eye-testing children's book

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The world's most effective ad is an eye-testing children's book

The world's most effective ad is an eye-testing children's book

A children's book in Australia, which makes it easier for parents to screen their child's vision, has been named the world's most effective advertising campaign.

Australian ad agency Saatchi & Saatchi created*Penny the Pirate book, which has eye tests disguised as images on its pages, for optometry company OPSM.*The Warc 100, an annual ranking of marketing campaigns that tests effectiveness of ads, placed the book and app*as its*number one*campaign for 2016, based on its performance in 2015.

SEE ALSO: Breastfeeding mums stage a sit-in protest in Australian food court


Combining a traditional book and a tablet app that is available for free, Penny the Pirate incorporates multiple vision tests into a fun kids' book, allowing parents to test their eyesight as they read the story to their child. ** frightening optometrist visits here. Read more...


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