I remember my first sales job out of college. It was working for a company that sold investments - limited and general partnerships - to high net worth individuals around the country. My job was to make 150 cold calls a day, identify prospects, and then send out a brochure that I would follow up on a few days later to pitch and try to close. It was hard going, lots of resistance and lots of hang ups. Frankly, I wasn't very good at it. Soon I began to long for the care-free days of college life.