Any Book by a former first lady is a publishing event, but Michelle Obama’s upcoming memoir “Becoming,†out Nov. 13, is being marketed as a major cultural moment: She embarks on a 10-city Arena Tour across the U.S. starting in Chicago later this month, with special guests including Oprah Winfrey and Reese Witherspoon. VIP tickets offering the chance to meet Mrs. Obama cost up to $2,750, commanding even higher prices on resale sites.
The stakes are high. Her publisher, Penguin Random House, made a huge bet on Mrs. Obama and…
02-03-2019, 12:12 AM
Michelle Obama’s Book Tour Has Oprah and Is Coming to an Arena Near You
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