$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold

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$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold

$1 Million in 1 Day: 'Reading Rainbow' Kickstarter Earns Pot of Gold

You did it, Internet readers. In just half a day, LeVar Burton's Reading Rainbow campaign to raise $1 Million on crowdfunding website Kickstarter has reached its seven-figure goal.

The money from nearly 23,000 do**rs will be used to bring Burton's cult TV classic to a new generation of readers by building a web version for families at home, creating a classroom version for teachers and providing free access to it for schools in need.

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The online campaign, fueled by buzz generated on social media, surpassed $1 Million shortly before 8 p.m. ET on Wednesday. Burton, the creator and host of PBS' ****** Reading Rainbow from 1983 to 2006, launched the Kickstarter project earlier in the day. Read more...

More about Books, Entertainment, Tv, Education, and Levar Burton

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