WTF is up with Google's bizarre SXSW tagline

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WTF is up with Google's bizarre SXSW tagline

WTF is up with Google's bizarre SXSW tagline

Be careful what you wish for.*

The annual brand mutual-appreciation fest that is South by Southwest officially kicks off tomorrow in Austin, Texas, but major tech companies have already put their mark on the town once predominantly known for music and Tex-Mex. And at least one screwed up.

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That would be Google, which has taken a bold innovation-first stand by plastering the tagline for its latest Google Assistant ad campaign on the exterior of a house just southeast of downtown on E Cesar Chavez Street.*

"Make Google do it," reads the giant sign on the front of the balloon-adorned building.* Read more...

More about Google, South By Southwest, Tech, and Big Tech Companies

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