Nike Is Positioning Fuelband Software for Wearables Like the iWatch

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Nike Is Positioning Fuelband Software for Wearables Like the iWatch

Nike Is Positioning Fuelband Software for Wearables Like the iWatch

When news broke late Friday that Nike laid off part of its Fuelband fitness tracker team and has plans to abandon the corresponding hardware, some considered the an**uncement a failure in the wearable tech space

The news raised questions that, during a time when wearables are on an uptick, Nike was making the unusual move to slash its hardware team and curtail plans to make a**ther fitness tracker. Some saw it as a proactive effort to avoid being squashed by the likely growth of smartwatches that bake both fitness tracking and smart **tifications (email and phone calls) into one device.

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