So at some point, a who's who of prominent venture capitalists decided that since they were pouring money into everything else, they might as well fund their preferred baristas too. Never mind that they had little experience in the coffee business.
That act of "entrepreneurial camaraderie," as one investor described it to TechCrunch, set Blue Bottle on the cash-paved path that ultimately led to its reported $500 million sale to Nestle this week.
09-16-2017, 11:03 PM
How the tech elite's addiction to fancy coffee turned Blue Bottle into a tech startup
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