PETA's new formula: deception, manipulation, and fake animal abuse

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PETA's new formula: deception, manipulation, and fake animal abuse

PETA's new formula: deception, manipulation, and fake animal abuse

PETA has hit a breathtaking new low.

The animal-rights group has produced a disturbing new video that depicts a cat suffering at the hands of its owner. It’s difficult to watch. It’s also completely fake.*

But it looks real; it is a skilled CGI work clearly meant to deceive viewers. **w, PETA is trying to enlist complicit media organizations to k**wingly publish the fake video in an effort to make the lie go viral.

Press Kitchen, a PR agency, approached Mashable via email with the story late last week, completely unprompted, and we initially ig**red the pitch. The agency pitched the idea in two additional emails. Read more...

More about Peta, Animal Abuse, Fake News, and Culture

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