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03-14-2014, 05:48 PM
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Report: Desktop Search Poised for 'Significant Decline' This Year
Report: Desktop Search Poised for 'Significant Decline' This Year
   The switch to mobile is hitting the Search advertising business in the United States, according to a report from eMarketer. The researcher predicts a "significant decline" of 9.4% or $1.4 billion in Desktop advertising This year. Revenues for Desktop Search are expected to continue to decline over coming years; by 2018, they will be down 33.1%. On mobile, it's the opposite: Search revenues rose 120.8% last Year and are projected to grow a**ther 82.3% in 2014 See also: Yahoo's New Long Game: Contextual Search U.S. revenues for mobile Search will total $9.02 billion This year, versus $13.57 billion for Desktop search. Some 76.4% of Google's Search ad revenues came from desktop. eMarketer predicts that share will fall to 66.3% in 2014 as Desktop Search revenues fall $770 million. A $1.76 billion increase in mobile search, however, will more than make up the difference. Read more... More about Google, Advertising, Mobile Advertising, Search Advertising, and Business ??????? ??????: Report: Desktop Search Poised for 'Significant Decline' This Year || ??????: rss || ??????: اسم منتداك
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