According to the news outlet, the document prepared by two top Australian Facebook executives uses algorithms to collect data (via posts, pictures, and reactions) on the emotional state of 6.4 million "high schoolers," "tertiary students," and "young Australians and New Zealanders … in the workforce," indicating "moments when young people need a confidence boost."*
In other words, data says they feel "worthless" or "insecure" and are therefore well-positioned to receive an advertiser’s message.* Read more...