Instagram bait: Why Starbucks put a unicorn meme on its menu

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Instagram bait: Why Starbucks put a unicorn meme on its menu

Instagram bait: Why Starbucks put a unicorn meme on its menu

To anyone who hasn't spent time on certain corners of Instagram, Starbucks' latest creation and the viral hype surrounding it might be a bit confusing.*

The neon "Unicorn Frappucci**" clashes hard with the coffee chain's affected faux-Italian branding. It's **t the sort of drink that one imagines ordering with words like "Venti" or sipping amidst light jazz.

SEE ALSO: Starbucks unicorn frappucci**s to grace Earth for a limited time


By most accounts, the blue-and-pink concoction, which transitions from sweet to sour, doesn't even taste especially good.

**ne of that really matters to Starbucks, though. The limited-time item isn't meant to blend with the company's coffeehouse chic but rather its customers' social media feeds. Read more...

More about Carls Jr, Taco Bell, Unicorn Frappucci**, Starbucks, and Business

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