How Softbank is adding spice to the Amazon-Alibaba battle in Indian e-commerce

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How Softbank is adding spice to the Amazon-Alibaba battle in Indian e-commerce

How Softbank is adding spice to the Amazon-Alibaba battle in Indian e-commerce

Venture Beat recently published a piece headlined 'India’s e-commerce battle is **t Indian anymore' that highlighted the battle between Amazon and China's Alibaba Group in the world's fastest-growing e-commerce market.

But there's probably a third player in the game too. And that is Japanese telecom and investment giant Softbank which is suddenly the buzzword in India's e-commerce world.*

SEE ALSO: Softbank reportedly wants to merge India's top online retailers to take on Amazon


After trying to broker a merger between India's homegrown online marketplaces, Flipkart and Snapdeal (where Softbank holds a 30 percent share), it is **w looking to invest in the country's biggest mobile wallet firm, Paytm.* Read more...

More about Investment, Merger, Online Retail, Snapdeal, and Flipkart

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