AOL is making a big, shiny bet on the power of live video and celebrity

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AOL is making a big, shiny bet on the power of live video and celebrity

AOL is making a big, shiny bet on the power of live video and celebrity

When a celebrity arrives in New York City with a new project to push, their schedule might look something like: Good Morning America, Facebook Live, the Tonight Show.*

AOL is hoping to add a**ther destination to that itinerary: BUILD, its brand new 13,412-square-foot, three-story livestreaming studio set to open in downtown Manhattan on Thursday. It's a big, shiny and clearly expensive (state-of-the-art everything) bet on being able to attract celebrities and an online audience with live video.

Of course, this isn't your parents' celebrity interview ******. AOL wants to bring people downtown to relax. Maybe even have some fun. Read more...

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