An insurance company is subsidizing Apple Watches for its customers

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An insurance company is subsidizing Apple Watches for its customers

An insurance company is subsidizing Apple Watches for its customers

Wearables are moving into health insurance.*

Aetna will be the first health insurance company to subsidize the Apple Watch for its customers, the insurer an**unced Tuesday.*

Aetna will make the Apple Watch available to a few "large employers" and their employees during open enrollment season this fall. The insurer will subsidize a "significant portion" of the cost of an Apple Watch, and offer a monthly payroll deduction plan to fund the rest.*

The subsidy is part of a larger partnership between Aetna and Apple. Aetna is launching "deeply integrated health apps" for use across iOS devices, the company said. Those iOS-exclusive apps will address care management, medication adherence, medical billing and Aetna health plans.* Read more...

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