Kanye West and Adidas are taking their relationship to the next level

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Kanye West and Adidas are taking their relationship to the next level

Kanye West and Adidas are taking their relationship to the next level

It's a holy matrimony.*

Season after season, Kanye West has designed highly desirable footwear and clothing collections with Adidas. **w, the two are bolstering their partnership with a new line of Yeezy-branded footwear, accessories and clothing for all genders, and retail stores that will specifically sell the products.*

Adidas is touting it as the "most significant partnership ever created between a **n-athlete and an athletic brand," according to an an**uncement issued Wednesday.

Plans for the "adidas + Kanye WEST" line*are ambitious: an Adidas team based in their Portland, Oregon headquarters will work with West to oversee all creations that will be for both sport performance and lifestyle wear, some of which will end up in the new co-branded stores. West told the Wall Street Journal he wants NBA and NFL players wearing his performance wear during games, but ** concrete plans are in place. Read more...


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